Discovery & Research We begin by understanding your business goals and user needs. Our team conducts detailed research to gather data on your users’ behavior and preferences. UX Strategy Development Based on the research, we develop a UX strategy that focuses on user-centered design principles. This includes creating user personas, journey maps, and wireframes. Design & Prototyping Once the strategy is in place, we move on to the design phase. Here, we develop wireframes, prototypes, and test them with users to ensure functionality and flow.